The project: Dark Swan specializes in conducting interactive workshops and situational coaching to educate individuals on adaptability, resilience, and team performance. With a proven track record of working with prominent organizations like the Ministry of Defence, Virgin, and UK Sport, Dark Swan designs tailor-made away days that foster connection, performance, and personal development. We were approached to establish the brand identity for Dark Swan and to design and develop their website.
The Idea: Our objective was to build a robust brand presence that would enable them to establish a strong position in the market. Additionally, we aimed to design and develop a website that effectively showcased the exceptional work and immersive experiences they offer to their audience.
The Execution: We developed a brand identity that incorporated impactful brand colours. The website design incorporated the strong brand colours, utilising black as the background colour to evoke a premium feel, while strategically using orange as an accent colour to enhance visual appeal. The website seamlessly integrated the core brand messages, ensuring consistency across all online channels. Through meticulous attention to detail, we successfully applied the new brand identity to the website, providing visitors with a cohesive and engaging brand experience. To ensure consistency across all channels, the design was reinforced by core brand messages.